Friends of Gutenberg - Jour Fixe

Theme: Turning old into new? Opportunities for book communities in the digital age

© Büchergilde Gutenberg

The Gutenberg Society invites you again to the "Jour Fixe der Freunde Gutenberg"! All old and new friends of the Gutenberg Society and the popular Jour Fixe format are cordially invited to an exciting round of discussions in a spectacular Mainz cultural ambience - the physical well-being is taken care of.

Theme: Turning old into new? Opportunities for book communities in the digital age

Speaker: Prof. Dr. Corinna Norrick-Rühl

In the 20th century, millions of readers came together in book clubs such as Bertelsmann Lesering, Deutscher Bücherbund (BRD) or the Book-of-the-Month Club (USA) and thus filled their shelves with cheap but high-quality books. However, in the face of competition from large bookselling chains and the Internet book trade, many book clubs filed for bankruptcy or were sold and reduced in size. Is there still a niche for book clubs in the age of the digital book trade? The American Book-of-the-Month Club has been experimenting for two years with an innovative combination of old patterns and new elements. The presentation will discuss the opportunities for book communities in the digital age using a case study.

Date: September 27, 2018
Time: 12:30-14:00 o'clock
Place: Kulturei (Citadel Mainz)